Our goal was to create an onn. Tablet that offers an elevated experience compared to the Value & Kids onn. Tablets
THE CHALLENGE
High level goals were to:
Offer enhanced product materials
Meet the needs of value-conscious shoppers
Provide classy yet trendy colorways
Elevate user experience
Attract the tech enthusiast
MY ROLE
I led the design of the Pro Tablet between February 2023 and June 2024 and collaborated with Home and Fashion Trend teams as well as a Product Development Manager.
I stopped working on the project once the packaging design was finalized and was ready to be launched in stores and online October 2024.
KICK OFF
Market Research & Trend Analysis
We knew we wanted to tap into the high end trends so we could offer the customer an elevated product.
I partnered with the Color and Trend team using Trend Analysis Agency Forecasts I was able to pull together a collection of reds that were currently being seen in the high end home and fashion world and which were forecast to trend well into FY26 and beyond.
Using Walmart tools I found the highest selling electronic colorway besides black was red, more specifically Scarlet Red.
REFINING
Color Analysis
Now that we knew a scarlet red was the right direction we needed to pinpoint the exact shade needed for our Pro Tablet which would convey the quality of the device and it’s improved features as well as be universally attractive.
Using CSI color standard samples as well as pulling several Pantone Swatches I worked with our supplier who was able to produce metal sheet samples matching the color swatches I provided.
Once samples were recieved I performed a color analysis using a GretagMecBeth Spectra Light III visual color evaluation system - Light source Custom LED (TL84) - the same lighting used in Walmart stores.
After some refining I was able to secure the exact red we needed
I repeated this process in order to curate 4 unique colorway options for the Pro Tablet
DISPLAY
Now that we had the perfect colorway through a similar process of market research and trend analysis I designed 4 unique default wallpapers for the tablet’s background which could rotate with the device
A DESIGN TO MATCH
THE LAUNCH
The Pro onn. Tablets hit stores October 2024 and are forecast to be one of the top selling tablets for the holiday season